Unlocking New Value

 

The industry has made IMF an official trait, knowing the IMF% allows for consistency and delivering on the brand promise in a new meaningful way

MEQ delivers IMF% on a hot carcase and is the only technology accredited to provide this

 
 

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See the difference. Taste the difference.

Customers can taste it - we are here to measure it.

IMF 2.5%

IMF 5.5%

How MEQ unlocks new value

  • MEQ Probe

    Hot measure of IMF at chain speed

  • Producer Portal

    The real time connection between you and the producer group

  • Processor Insights

    Our bespoke service allows you to take advantage of the data being created within your business

Product Overview

The MEQ Probe

Hot measure of IMF at chain speed

Built to withstand the extremes of the processing environment

Works with your current workflow

Easy to operate. From novice to expert in only a few hours

The probe causes zero damage to the product

The MEQ Probe at chain speed

 

Intramuscular fat in lamb

Why is IMF so important?

Consumers taste the difference as IMF changes.

Consumer sensory testing undertaken by the industry using MSA protocols demonstrated IMF is the leading factor in determining eating quality.

 

You can’t manage what you can’t measure

Sort your product into your brands by quality for the first time

Know how your current population stacks up against how you allocate to brands

Consumers taste the difference and it is change in IMF they are tasting

IMF contributes 30+ points as it increases, where tenderness (5.9), juiciness (10.7), liking of flavour (9.1), and overall liking (10)

When consumers ranked the Lamb they ate in sensory testing they gave it a score of between 50-80 points on a scale of 0-100, this means a small IMF increase has a major impact on the consumer experience. It is the difference between Lamb being considered a average versus great eating experience.

Source: Factors affecting lamb eating quality and the potential for their integration into an MSA sheepmeat grading model
L Pannier 1 , G E Gardner 2 , R A O'Reilly 2 , D W Pethick

 

A lamb intramuscular fat percentage trait has become part of Australia's AUS-MEAT language after getting the green light by the Australian Meat Industry Language and Standards Committee on 27th August 2021.

 

MEQ Probe technical specifications

Hardware system

Specifications

Dimensions
53cm x 79cm x 25.8cm

Power requirements
Single phase 240v for operation

Connectivity
System is WIFI or ethernet compatible

Durability
316 stainless steel construction
IP66 rating to allow for high pressure and chemical cleaning
Multiple mounting options to suit all abattoir requirements
Interlock to prevent unintended usage

Working range
Temperature: 5ºC - 40ºC
Humidity: 0-100%

Performance

Can interface with abattoirs existing carcass identification system

Integrates with your IT infrastructure

Constant and live user feedback for easy usage

Inbuilt maintenance diagnostics

Install and training

Installation time
1 day

Average training time
2-3 hours

Product Overview

Producer Portal

Reinventing how you work with producers

The real-time connection between you and the producer group - understand more about who you are buying from.

Provides kill data on a daily basis and access the data either on your mobile devices (phone, tablet) and computer.

Shows analysis to the producer and bench marking against other producers

Shows levels of consistency through time

Provides relationships between different kill data to understand how they influence each other

Product Overview

Processor Insights

Helping you move to a high volume, high margin business

Our bespoke service allows you to take advantage of the data being created within your business.

We understand your industry because we built a software and AI team around the red meat supply chain.

We have a team of developers experienced in taking data and providing reporting and analytics to enable you to make better decisions within your current workflow.  

We provide this as an open ended service at no cost because we are 100% committed to delivering a transformational experience for you.

MEQ's engineering team has a vast experience in some of the worlds leading companies and has a deep understanding of machine learning, signal processing, data analytics and AI.

How Processor Insights helps you unlock future value

  • 1. Pricing algorithms

    We provide tailored algorithms that will price every carcass relative to what you want the brand to represent. For example, data relating to IMF, LMY, Health, Geolocation or Animal Management can all be included

  • 2. Pricing primals

    Moving from manual and analogue to data-driven pricing of different cuts to ensure you are pricing the product in an optimal way and can be flexible to market needs

  • 3. Optimise boning runs

    Dynamically managing what is coming out of the chillers to connect to what needs to be delivered to the customer set. Use data rather than ad-hoc manual decisions, roster your best people for the most important carcasses.

  • 4. Other

    The opportunity to use data captured to drive better outcomes are endless; let’s have a conversation about pain points you see that we could help solve.

Proudly Australian owned 

MEQ is headquartered in NSW

Total support

Unlimited support for zero cost

Our way of supporting you at MEQ is to give you everything you’ll ever need and know that it is part of the experience in using MEQ. This means all and any hardware that needs replacing or upgrading we provide at no extra cost. Every software update will be provided at no extra cost.

Our team is local, we can provide in person technical support when needed and it is included.

We will provide in person training for your team until they are experts. We keep this simple, if you are a customer of MEQ, you don’t need to worry about any extra costs.

 

With you every step of the way

  • 01 Producer

    MEQ Producer Portal
    Use all kill data to provide producer performance, benchmarking against others, performance through time, Find the best producers

  • 02 Grading Station

    MEQ Probe
    Grade hot carcasses to sort into brand categories

  • 03 Sorting

    MEQ Probe AND Data Analytics

    Organise chillers by IMF grade from MEQ Probe to optimise boning room runs

  • 04 Boning Room

    MEQ Data Analytics
    Optimise boning room run by connecting customer needs to supply – use all kill data, not just IMF

  • 05 Retailer

    MEQ Data Analytics
    Use kill data to design pricing for brands, Deliver consistent experience to consumer every time

 

Unlocking New Value

Contact us for more information
remo@meqprobe.com