Unlocking New Value
MEQ has been in development for five years to deliver the world's first hot carcase assessment technology and it is now available for commercial use.
MEQ Probe is the only hot carcase grading technology available for Lamb or Beef in the world.
remo@meqprobe.com
+1 917 881 8971
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Lamb Intramuscular Fat (IMF)
See the difference. Taste the difference.
Customers can see it - we are here to provide it.
IMF 2.5%
IMF 5.5%
Intramuscular fat in lamb
Why is IMF so important?
IMF is the measure that determines how lamb tastes and its appearance and is the key to delivering a consistent experience to your customer.
Consumer sensory testing undertaken by the industry using MSA protocols demonstrated IMF is the leading factor in determining eating quality.
Source: Factors affecting lamb eating quality and the potential for their integration into an MSA sheepmeat grading model
L Pannier 1 , G E Gardner 2 , R A O'Reilly 2 , D W Pethick
IMF contributes 30+ points as it increases, where tenderness (5.9), juiciness (10.7), liking of flavour (9.1), and overall liking (10)
When consumers ranked the Lamb they ate in sensory testing they gave it a score of between 50-80 points on a scale of 0-100, this means a small IMF increase has a major impact on the consumer experience. It is the difference between Lamb being considered a poor versus great eating experience.
A lamb intramuscular fat percentage trait has become part of Australia's AUS-MEAT language after getting the green light by the Australian Meat Industry Language and Standards Committee on 27th August 2021.
Beef Marbling
See the difference. Taste the difference.
Customers can see it - we are here to provide it.
Marble Score: 2
Marble Score: 5
Marble Score: 8
How MEQ unlocks new value
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MEQ Probe
Hot measure at chain speed guaranteeing consistency for the brand owner and consumer
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Producer Portal
The real time connection between you and the producer group
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Processor Insights
Our bespoke service allows you to take advantage of the data being created within your business
Product Overview
The MEQ Probe
Hot measure at chain speed
Built to withstand the extremes of the processing environment
Installed in 1 day, delivering values within 2 days
Works with your current workflow
Easy to operate. From novice to expert in only a few hours
The probe causes zero damage to the product
The MEQ Probe at chain speed
Lamb Overview
How MEQ unclocks new value in lamb
HOT Measure of IMF in Lamb
Consistent experience - guarantee the consumer experience every day
World First - grade lamb objectively for the first time using eating quality
Grade and sort going into the chiller so no marshalling room needed and divide the population into brand categories using eating quality
A balanced method of grading using Yield and IMF together to determine the optimal carcase
Beef Overview
How MEQ unclocks new value in beef
HOT Measure of marbling in Beef
Optimise Chillers to save energy and drive greater throughput
Early Cut Plan designed to match supply to supply at the earliest point
Reduce OHS issues in the boning room with chiller time reduced, especially with Angus
Grade going into the chiller - no marshalling room is needed
Fast boning if carcases are easier to work with and better organised
A balanced method of grading using Yield and Marbling together to determine the optimal carcase
Consistent experience for the consumer - every day
Case Study: GMP
Our probe system has been installed and used continuously at at GMP for more than 12 months without issue.
Unlocking new value, enabled Gundagai Lamb brand to be born and delivers product that achieves the brand promise every day.
1,000,000+ carcasses probed and growing daily
IMF range seen 1% - 15%
Chain speed 12/min
Outcomes
Launched Gundagai Lamb brand due to MEQ delivering IMF
Launched the world first value based pricing grid
Strong positive reaction from food service customer base
Using the Producer Portal to Identify best producers through time and across seasons
Lots of positive press to drive brand strength and attract the best operators to them
Integrated into GMP’s technology systems and data delivered in real time
“I have implemented many new technologies over the years and working with MEQ has been the best experience to date. They are completely committed to delivering value and very quick to address issues on the rare occasion that they arise. I'd gladly recommend them to others and think their approach is a real win for our industry. One of the things I like most about them is that they are thinking very hard about how they can continue to add value to my business which I really appreciate, I see them very much as a partner for the long term.”
— Will Barton, CEO, Gundagai Meat Processors (GMP)
How MEQ Works
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Hardware MEQ Probe
Proprietary laser probe system
Removes human error, provides the highest quality data and is used earlier in process
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Spectral Fingerprint
Processed in real time
Spectral fingerprint of the meat captured and processed in real time to enable the machine learning models to interpret the value
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Software
AI Algorithms
Provides measurable eating quality attributes in real time
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Output
Objective data
Produces real-time, objective eating quality outputs for the customer, such as intramuscular fat, marble score, and pH. This has never been done before
MEQ Probe technical specifications
Hardware system
Specifications
Dimensions
53cm x 79cm x 25.8cm
Power requirements
Single phase 240v for operation
Connectivity
System is WIFI or ethernet compatible
Durability
316 stainless steel construction
IP66 rating to allow for high pressure and chemical cleaning
Multiple mounting options to suit all abattoir requirements
Interlock to prevent unintended usage
Working range
Temperature: 5ºC - 40ºC
Humidity: 0-100%
Performance
Can interface with abattoirs existing carcass identification system
Integrates with your IT infrastructure
Constant and live user feedback for easy usage
Inbuilt maintenance diagnostics
Install and training
Installation time
1 day
Average training time
2-3 hours
Product Overview
Producer Portal
Reinventing how you work with producers
The real-time connection between you and the producer group - understand more about who you are buying from.
Provides kill data on a daily basis and access the data either on your mobile devices (phone, tablet) and computer.
Shows analysis to the producer and bench marking against other producers
Shows levels of consistency through time
Provides relationships between different kill data to understand how they influence each other
“With MEQ we can deliver consistent products to our customers that fulfil on the brand promise day in and day out”
— Will Barton, CEO, Gundagai Meat Processors (GMP)
Product Overview
Processor Insights
Helping you move to a high volume, high margin business
Our bespoke service allows you to take advantage of the data being created within your business.
We understand your industry because we built a software and AI team around the red meat supply chain.
We have a team of developers experienced in taking data and providing reporting and analytics to enable you to make better decisions within your current workflow.
We provide this as an open ended service at no cost because we are 100% committed to delivering a transformational experience for you.
MEQ's engineering team has a vast experience in some of the worlds leading companies and has a deep understanding of machine learning, signal processing, data analytics and AI.
How Processor Insights helps you unlock future value
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1. Pricing algorithms
We provide tailored algorithms that will price every carcass relative to what you want the brand to represent. For example, data relating to Eating Quality, LMY, Health, Geolocation or Animal Management can all be included
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2. Pricing primals
Moving from manual and analogue to data-driven pricing of different cuts to ensure you are pricing the product in an optimal way and can be flexible to market needs
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3. Optimise boning runs
Dynamically managing what is coming out of the chillers to connect to what needs to be delivered to the customer set. Use data rather than ad-hoc manual decisions, roster your best people for the most important carcasses.
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4. Other
The opportunity to use data captured to drive better outcomes are endless; let’s have a conversation about pain points you see that we could help solve.
Latest industry news
Lamb carcase data app released by MEQ Probe and Gundagai Lamb
A newly developed app will give lamb producers feedback at an individual carcase level, thanks to a partnership between agtech startup MEQ Probe and Gundagai Meat Processors.
AUS-MEAT lamb intramuscular fat approval puts MSA model in reach
NEW South Wales’ Gundagai Meat Processors is set to be Australia’s first plant to market a high intramuscular fat lamb brand based on eating quality with the formal AUS-MEAT accreditation of the trait last week.
Red meat R&D: Eating quality tool a step closer to commercial reality
Following MEQ Probe’s success in lamb, AMPC is now supporting the development of the same measurement tool for measuring marbling in beef carcases, and that project is well underway. It is looking to be accredited in the coming months and will deliver a hot carcase marbling value.
Unlocking New Value
Contact us for more information
remo@meqprobe.com
+1 917 881 8971