Unlocking New Value
The industry has made IMF an official trait as it is the best way to measure eating quality, it is a potential game-changer.
MEQ is the first and only technology accredited to provide this on a hot carcase
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See the difference. Taste the difference.
Customers can see it - we are here to provide it.
IMF 2.5%
IMF 5.5%
Product Overview
The MEQ Probe
Hot measure of IMF% at chain speed
A world first enabling a position of leadership for Australian Lamb
Objective data that gives producers the feedback for genetics improvement that has always been needed
Guarantees a brand will consistently meet its promise to consumers every single time
Know how your producer set is performing as a snapshot and through time to solidify planning and procurement
The probe causes zero damage to the product
The MEQ Probe at chain speed
Intramuscular fat in lamb
Why is IMF so important?
Consumers taste the difference as IMF changes.
Consumer sensory testing undertaken by the industry using MSA protocols demonstrated IMF is the leading factor in determining eating quality.
You can’t manage what you can’t measure
Consumers can taste the difference between average and great lamb
What consumers are tasting is the change in IMF
IMF contributes 30+ points as it increases, where tenderness (5.9), juiciness (10.7), liking of flavour (9.1), and overall liking (10)
When consumers ranked the Lamb they ate in sensory testing they gave it a score of between 50-80 points on a scale of 0-100, this means a small IMF increase has a major impact on the consumer experience. It is the difference between Lamb being considered a average versus great eating experience.
Source: Factors affecting lamb eating quality and the potential for their integration into an MSA sheepmeat grading model
L Pannier 1 , G E Gardner 2 , R A O'Reilly 2 , D W Pethick
A lamb intramuscular fat percentage trait has become part of Australia's AUS-MEAT language after getting the green light by the Australian Meat Industry Language and Standards Committee on 27th August 2021.
Unlocking New Value
Contact us for more information
remo@meqprobe.com