affco-sheep — MEQ Probe Gallery

Unlocking New Value

The industry has made IMF an official trait as it is the best way to measure eating quality.

MEQ is the first and only technology accredited to provide this on a hot carcase

callan@meqprobe.com
(+61) 459 211 905

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See the difference. Taste the difference.

Customers can see it - we are here to measure it.

How MEQ unlocks new value

MEQ Probe

Hot measure of IMF at chain speed
Producer Portal

The real time connection between you and the producer group
Processor Insights

Our bespoke service allows you to take advantage of the data being created within your business

Product Overview

The MEQ Probe

Hot measure of IMF at chain speed

Built to withstand the extremes of the processing environment

Installed and delivering IMF% within days

Works with your current workflow

Easy to operate. From novice to expert in only a few hours

The probe causes zero damage to the product

The MEQ Probe at chain speed

Intramuscular fat in lamb

Why is IMF so important?

Consumers taste the difference as IMF changes.

Consumer sensory testing undertaken by the industry using MSA protocols demonstrated IMF is the leading factor in determining eating quality.

You can’t manage what you can’t measure

Consumers can taste the difference between average and great lamb

What consumers are tasting is the change in IMF

IMF contributes 30+ points as it increases, where tenderness (5.9), juiciness (10.7), liking of flavour (9.1), and overall liking (10)

When consumers ranked the Lamb they ate in sensory testing they gave it a score of between 50-80 points on a scale of 0-100, this means a small IMF increase has a major impact on the consumer experience. It is the difference between Lamb being considered a average versus great eating experience.

Source: Factors affecting lamb eating quality and the potential for their integration into an MSA sheepmeat grading model
L Pannier 1 , G E Gardner 2 , R A O'Reilly 2 , D W Pethick

A lamb intramuscular fat percentage trait has become part of Australia's AUS-MEAT language after getting the green light by the Australian Meat Industry Language and Standards Committee on 27th August 2021.

MEQ Probe technical specifications

Hardware system

Specifications

Dimensions
53cm x 79cm x 25.8cm

Power requirements
Single phase 240v for operation

Connectivity
System is WIFI or ethernet compatible

Durability
316 stainless steel construction
IP66 rating to allow for high pressure and chemical cleaning
Multiple mounting options to suit all abattoir requirements
Interlock to prevent unintended usage

Working range
Temperature: 5ºC - 40ºC
Humidity: 0-100%

Performance

Can interface with abattoirs existing carcass identification system

Integrates with your IT infrastructure

Constant and live user feedback for easy usage

Inbuilt maintenance diagnostics

Install and training

Installation time
1 day

Average training time
2-3 hours

Product Overview

Producer Portal

Reinventing how you work with producers

The real-time connection between you and the producer group - understand more about who you are buying from.

Provides kill data on a daily basis and access the data either on your mobile devices (phone, tablet) and computer.

Shows analysis to the producer and bench marking against other producers

Shows levels of consistency through time

Provides relationships between different kill data to understand how they influence each other

Find Out More

“With MEQ we can deliver consistent products to our customers that fulfil on the brand promise day in and day out”

— Will Barton, CEO, Gundagai Meat Processors (GMP)

Product Overview

Processor Insights

Helping you move to a high volume, high margin business

Our bespoke service allows you to take advantage of the data being created within your business.

We understand your industry because we built a software and AI team around the red meat supply chain.

We have a team of developers experienced in taking data and providing reporting and analytics to enable you to make better decisions within your current workflow.

We provide this as an open ended service at no cost because we are 100% committed to delivering a transformational experience for you.

MEQ's engineering team has a vast experience in some of the worlds leading companies and has a deep understanding of machine learning, signal processing, data analytics and AI.

How Processor Insights helps you unlock future value

1. Pricing algorithms

We provide tailored algorithms that will price every carcass relative to what you want the brand to represent. For example, data relating to IMF, LMY, Health, Geolocation or Animal Management can all be included
2. Pricing primals

Moving from manual and analogue to data-driven pricing of different cuts to ensure you are pricing the product in an optimal way and can be flexible to market needs
3. Optimise boning runs

Dynamically managing what is coming out of the chillers to connect to what needs to be delivered to the customer set. Use data rather than ad-hoc manual decisions, roster your best people for the most important carcasses.
4. Other

The opportunity to use data captured to drive better outcomes are endless; let’s have a conversation about pain points you see that we could help solve.

Installed June 2020

Case Study: GMP

Our probe system has been installed and used continuously at at GMP for more than 24 months without issue.

Unlocking new value, enabled Gundagai Lamb brand to be born and delivers product that achieves the brand promise every day.

Millions of carcasses probed and growing daily

IMF range seen 1% - 15%

Chain speed 14/min

Outcomes

Launched Gundagai Lamb brand due to MEQ delivering IMF

Launched the world first value based pricing grid

Strong positive reaction from food service customer base

Using the Producer Portal to Identify best producers through time and across seasons

Lots of positive press to drive brand strength and attract best operators to them - free PR leveraging the brand

Integrated into GMP’s technology systems and data delivered in real time

“I have implemented many new technologies over the years and working with MEQ has been the best experience to date. They are completely committed to delivering value and very quick to address issues on the rare occasion that they arise. I'd gladly recommend them to others and think their approach is a real win for our industry. One of the things I like most about them is that they are thinking very hard about how they can continue to add value to my business which I really appreciate, I see them very much as a partner for the long term.”

— Will Barton, CEO, Gundagai Meat Processors (GMP)

Total support

Unlimited support for zero cost

Our way of supporting you at MEQ is to give you everything you’ll ever need and know that it is part of the experience in using MEQ. This means all and any hardware that needs replacing or upgrading we provide at no extra cost. Every software update will be provided at no extra cost.

Our team is local, we can provide in person technical support when needed and it is included.

We will provide in person training for your team until they are experts. We keep this simple, if you are a customer of MEQ, you don’t need to worry about any extra costs.

With you every step of the way

01 Producer

MEQ Producer Portal
Use all kill data to provide producer performance, benchmarking against others, performance through time, Find the best producers
02 Grading Station

MEQ Probe
Grade hot carcasses to sort into brand categories
03 Sorting

MEQ Probe AND Data Analytics
Organise chillers by IMF grade from MEQ Probe to optimise boning room runs
04 Boning Room

MEQ Data Analytics
Optimise boning room run by connecting customer needs to supply – use all kill data, not just IMF
05 Retailer

MEQ Data Analytics
Use kill data to design pricing for brands, Deliver consistent experience to consumer every time