
Unlocking New Value
MEQ has been in development for five years to deliver the world's first hot carcase assessment technology and it is now ready for commercial use.
MEQ is the first and only technology accredited to provide this and the only one of its kind in the world.
callan@meqprobe.com
(+61) 459 211 905
Scroll to read more
Beef Marbling
See the difference. Taste the difference.
Customers can see it - we are here to provide it.
Marble Score: 2
Marble Score: 5
Marble Score: 8

How MEQ unlocks new value
-
MEQ Probe
Hot measure at chain speed guaranteeing consistency for the brand owner and consumer
-
Producer Portal
The real time connection between you and the producer group
-
Processor Insights
Our bespoke service allows you to take advantage of the data being created within your business
Product Overview
The MEQ Probe
Hot measure at chain speed
Built to withstand the extremes of the processing environment
Installed in 1 day, delivering values within 2 days
Works with your current workflow
Easy to operate. From novice to expert in only a few hours
The probe causes zero damage to the product
The MEQ Probe at chain speed

Beef Overview
How MEQ unclocks new value in beef
HOT Measure of marbling in Beef
Optimise Chillers to save energy and drive greater throughput
Early Cut Plan designed to match supply to supply at the earliest point
Reduce OHS issues in the boning room with chiller time reduced, especially with Angus

Beef Overview
Deliver a consistent product with efficiency built in
Grade going into the chiller - no marshalling room is needed
Fast boning if carcases are easier to work with and better organised
A balanced method of grading using Yield and Marbling together to determine the optimal carcase
Consistent experience for the consumer - every day

How MEQ Works
-
Hardware MEQ Probe
Proprietary laser probe system
Removes human error, provides the highest quality data and is used earlier in process -
Spectral Fingerprint
Processed in real time
Spectral fingerprint of the meat captured and processed in real time to enable the machine learning models to interpret the value -
Software
AI Algorithms
Provides measurable eating quality attributes in real time -
Output
Objective data
Produces real-time, objective eating quality outputs for the customer, such as intramuscular fat, marble score, and pH. This has never been done before
MEQ Probe technical specifications
Hardware system
Specifications
Dimensions
53cm x 79cm x 25.8cm
Power requirements
Single phase 240v for operation
Connectivity
System is WIFI or ethernet compatible
Durability
316 stainless steel construction
IP66 rating to allow for high pressure and chemical cleaning
Multiple mounting options to suit all abattoir requirements
Interlock to prevent unintended usage
Working range
Temperature: 5ºC - 40ºC
Humidity: 0-100%
Performance
Can interface with abattoirs existing carcass identification system
Integrates with your IT infrastructure
Constant and live user feedback for easy usage
Inbuilt maintenance diagnostics
Install and training
Installation time
1 day
Average training time
2-3 hours

Product Overview
Producer Portal
Reinventing how you work with producers
The real-time connection between you and the producer group - understand more about who you are buying from.
Provides kill data on a daily basis and access the data either on your mobile devices (phone, tablet) and computer.
Shows analysis to the producer and bench marking against other producers
Shows levels of consistency through time
Provides relationships between different kill data to understand how they influence each other

“With MEQ we can deliver consistent products to our customers that fulfil on the brand promise day in and day out”
— Will Barton, CEO, Gundagai Meat Processors (GMP)

Proudly Australian owned
MEQ is headquartered in NSW
Total support
Unlimited support for zero cost
Our way of supporting you at MEQ is to give you everything you’ll ever need and know that it is part of the experience in using MEQ. This means all and any hardware that needs replacing or upgrading we provide at no extra cost. Every software update will be provided at no extra cost.
Our team is local, we can provide in person technical support when needed and it is included.
We will provide in person training for your team until they are experts. We keep this simple, if you are a customer of MEQ, you don’t need to worry about any extra costs.
Product Overview
Processor Insights
Helping you move to a high volume, high margin business
Our bespoke service allows you to take advantage of the data being created within your business.
We understand your industry because we built a software and AI team around the red meat supply chain.
We have a team of developers experienced in taking data and providing reporting and analytics to enable you to make better decisions within your current workflow.
We provide this as an open ended service at no cost because we are 100% committed to delivering a transformational experience for you.
MEQ's engineering team has a vast experience in some of the worlds leading companies and has a deep understanding of machine learning, signal processing, data analytics and AI.
How Processor Insights helps you unlock future value
-
1. Pricing algorithms
We provide tailored algorithms that will price every carcass relative to what you want the brand to represent. For example, data relating to Eating Quality, LMY, Health, Geolocation or Animal Management can all be included
-
2. Pricing primals
Moving from manual and analogue to data-driven pricing of different cuts to ensure you are pricing the product in an optimal way and can be flexible to market needs
-
3. Optimise boning runs
Dynamically managing what is coming out of the chillers to connect to what needs to be delivered to the customer set. Use data rather than ad-hoc manual decisions, roster your best people for the most important carcasses.
-
4. Other
The opportunity to use data captured to drive better outcomes are endless; let’s have a conversation about pain points you see that we could help solve.

Unlocking New Value
Contact us for more information
callan@meqprobe.com
(+61) 459 211 905